Any swing goes as jazz ignites hot, new jitterbugging. The slap of a double bass was all that was needed to let loose and go wild.
ORANGINA
Let's
SHAKE IT UP
1935
Leon Beton finds a sparkling orange juice with pulp in Marseilles, inspired, he calls the drink Orangina and suddenly an icon is born
1936
Any swing goes as jazz ignites hot, new jitterbugging. The slap of a double bass was all that was needed to let loose and go wild.
1939
1947
Jean-Claude Beton takes over the family business and Orangina awakens the joys of summer as it becomes the drink of choice for the café culture
The Orangina bottle gets its signature design with its iconic bulby shape, orange peel texture and a crown top
1951
1953
Bernard Villemot creates poster artwork for Orangina, using a swirl of orange peel and vivid colours, he carves out a distinctive, timeless image for the soft drink
The first TV ad is launched and the shaking motion is introduced as a reminder to shake before you taste
1972
Disco is born
and bell bottoms are in
Fashion finally
catches up with Orangina’s bulby shape.
1975
1984
Orangina shakes up the world with an international launch
1995
Orangina airs its first worldwide TV advert called “The Flipper”. The ad confirms that for the perfect serve, shaking is the key
One day in 2008, 25 cities indulged in the small pleasure of pillow fights.
Feathers flew and pillows pummeled for Worldwide Pillow Fight Day.
2008
2011
Orangina celebrates 75 years of fizz (but we don’t think she looks a day over 30)
